Let’s hear it for the beauty brands doing their best for middle-aged women
Two words I did not expect to find in press releases from beauty brands, now or ever: “menopause” and “vulva”. Both stopped me in my tracks last week, and that in itself speaks pretty poorly of the current offering. Menopause, an inevitability for half the world’s population, routinely affects skin condition, structure and appearance quite dramatically – yet the very products designed to help are practically never kind enough to use “menopause” for the benign and quotidian word it is.
A nation’s hormones will feel grateful to Indeed Labs for not being so pathetically squeamish. Me-NO-pause is its new, euphemism-free product duo for women experiencing the sensitivity, extreme dryness, flushing, dullness and other skin complaints associated with female middle-age.
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