The hallowed ingredient is everyone’s friend – any skin type, any product, any time, any place
So prevalent is hyaluronic acid in modern skincare that it’s easy for people like me to presume blanket awareness around the hallowed ingredient when, in fact, many people feel left behind. I get more questions around hyaluronic than ever before, from women not knowing how and where it should fit into their routines (and it definitely should). So allow me to start from an almost standing position.
In the most simplistic terms, hyaluronic acid – already present naturally throughout the body, to keep moving parts lubricated and fluids viscous – is used in skincare primarily as a humectant. It has the extraordinary ability to hold about a thousand times its weight in water, meaning it can keep skin hydrated, which both feels and looks better (imagine dropping a raisin into water and leaving it to soak, and you get the gist of what HA can do for skin texture).
Related: The best starter retinols to try | Sali Hughes
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