In Clinique ID we see effective innovation, as well as the answer to a problem that needed fixing
Beauty icon Clinique, having got things frustratingly wrong for about five years on the trot, has, in the past 18 months, not so much turned a corner, as performed a screeching handbrake skid around it. Unpretentious, high-quality and effective innovation has returned and in its new booster Clinique ID, we see all of this, as well as the answer to a problem that needed fixing.
Boosters – drops of active ingredients to soup up one’s usual moisturiser (thus allowing consumers to keep their favourite texture without sacrificing results) have been around for some years, but until now have struggled to gain traction. Most women either simply don’t have time or can’t be bothered to start mixing products before rushing off to work or feeding a child. So what Clinique ID (£36, 100ml) has done is put the two together in one chambered bottle, according to which of its three moisturisers is right for your skin, and which of its five booster drops is best for its chief complaint.
Related: The best bargain face cleansers | Sali Hughes
Continue reading...