From L’Oréal’s new mascara to YSL’s concealer, the new season is looking very good indeed
My makeup bag goes through phases. Out come a few things, to be replaced briefly by testers. More rarely, I glance inside and see that I’ve unwittingly replaced just about everything with fresh launches whose quality is sufficiently high to bed in for the long haul.
Autumn 2017 is one of those seasons. Among the first and most unexpected keepers is L’Oréal Paris’s new Paradise Mascara (£9.99). Surprising, because I am perpetually dissatisfied with mascara (as are you: sales worldwide are down 11%), which has enjoyed far fewer technological advances over the years than any other product category. The last of note was the advent of tubing mascara, a formula made from polymers instead of the traditional oils, dyes and fibres, which forms a bendy tube around each lash and doesn’t smudge. The only downsides are that it’s trickier to remove (you have to ease off the tubes with warm water) and the finished effect is rarely as dramatic as with old-school formulas.
Related: Beauty: a brilliant tinted moisturiser
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