Dry masks tend to be ridiculously expensive, but this new one may well be a turning point
It may surprise you to learn that I’ve often not written about a product I love on the basis that it’s too expensive. I will have tested it, thought it very clever and highly effective, but also so unrealistically priced that a positive review would only cause frustration for most readers.
In fact, this is precisely what happened last year with Nannette de Gaspé dry sheet masks (from £60-£85, each). Gaspé, a Canadian businesswoman, had invested in a company that developed biomimetic technology: this allowed concentrated active skincare ingredients to be printed on to fabric masks, then activated by hooking over the face and briefly pressing the surface. Available only at Selfridges, they were, and are, wonderful, giving longer-lasting and much more noticeable results (at least to my eye) than traditional sheet and cream masks, which are generally made up of around 85% water.
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