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Beauty: bronzer-free bronze | Sali Hughes

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Women are more scared of bronzer than of wrinkles; it's time to look at alternatives

I've spent the past month travelling the country, answering women's beauty questions. I've discovered they're more scared of bronzer than of wrinkles. Too many orange faces papped for celebrity magazines, too many good intentions manifesting in muddy stripes and a hasty rub down with a wet wipe. It's inhibiting.

There are bronzer tutorials on theguardian.com, but it's perhaps time for the curious but resistant to look at alternatives. Bronzy glow can also be added with By Terry's Cellularose Brightening CC Lumi-Serum, £59. Apricot Glow is perfect for giving pale skins a boost, while Sunny Flash is for the darker or more willingly tanned. It's so sheer that it's impossible to get wrong and looks pretty with light makeup. Bronze needn't go all over a flash can mimic the effect of a day in the sun.

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